Product Case Study
Jewel Intelligence
"Every customer feels like your only customer."
02 — Persona
Remember them like family.
One profile, every generation — no re-asking, no awkward sizing.
The Golden ProfileContact, family graph, and lifetime spend in one record.
Persona BucketsAutomatic classification: Wedding, Investor, Gifter, Collector.
Style DNAStores finger sizes, stone shapes, and aesthetic preferences.
Family AccountsConnected profiles for coordinated family registries.
Upsell %Time savedRegistry conv.
03 — Presence
One conversation, every channel.
From DM to yes — the context never dies.
Omnichannel TimelineStitches web, Instagram, WhatsApp, and store visits.
WhatsApp BusinessCentralized, branded, and trackable conversations.
Offline-First TabletComplete sales even when the network fails.
Event FlowsCapture RSVPs directly into the CRM.
Response timeSocial to StoreMissed leads
04 — Insights
Don't guess. Predict.
Know who's buying, what they want, and the exact day to call.
Occasion EngineTurns anniversaries into automated campaign triggers.
Propensity ScoringML-ranked lists of likely buyers, ready to act on.
Tray AnalyticsReveals which trays close and which associates convert.
Owner DashboardAOV, repeat rate, and salesperson performance.
Pred. vs ActualTray to SaleLTV by Bucket
05 — Branding
Everything feels premium.
Branded touchpoints that convert curiosity into pride.
Branded TemplatesConsistency across WhatsApp, e-receipts, and invites.
White-Glove WorkflowsVIP previews and private showroom bookings.
Digital ArtefactsBranded digital certificates tied to POS.
Experience AutomationPre-visit SMS and milestone gift triggers.
Open/Reply rateRSVP Conv.Post-purchase NPS
JI
Jewel Intelligence
Official Store
Branded Templates
06 — UX / CX
Prepare. Present. Close.
An associate opens a profile and everything is already ahead of them.
Try-Tray WorkflowPrepare curated trays before the customer arrives.
One-Tap CheckoutComplete sale and dispatch certificate in one motion.
Aftercare AutomationHandles insurance renewal and check-in alerts.
VIP Tier ExperiencesEarly access and private follow-ups for top tier.
Walk-in Conv.AOV by CohortSpeed to Sale
Conclusion